The History and Future of Social Networking Research Paper

The History and Future of Social Networking - Research Paper Example Apart from this, they may make use of the additional services offered online, such as joining of groups or communities. Social networks are mostly established over the World Wide Web and give the users an opportunity to interact with each other, via messaging, email and sharing of pictures or videos. Often in scenarios, online community service may also fall under the aforementioned banner, as they tend to be group-centered. Social networking sites may give birth to new innovations and ideas amongst people. Body There are numerous types of social networking sites or services; however the most common types are those which allow the users to connect with friends maintain categories and introduce recommendations. Most of the social networking sites are based in America and include the likes of Facebook, Google Plus. Linked In and Twitter are used globally by billions of people, across the globe (Meyerson, 2010, p.141). It must be noted that the authorities have carried out several effor ts at homogenizing the social networking service. These steps were taken in order to reduce duplication on the social networking sites. In the year 2011, the results of a survey showed that more than forty seven percent of the Americans were avid users of social networking sites and services. ... The conception of social networking services was done through the Bulletin Board System. The Bulletin Board System was a software that permitted the users to connect to the system, making use of the respective program, making communication effective. However, the Bulletin Board System proved rather ineffective in the longer run, as connections could not be established through longer distances and it was expensive in cost. Before the Internet could come into limelight as the sole medium for social networking services, there were other avenues that opened along the way too. CompuServe was one of such initiatives, introduced in the 1970s and later made public during the 1980s decade. This service permitted its members to have access to news and events across the world. They also enjoyed the liberty of sharing files and pictures with each other, sending instant messages via email and joining the discussion forums of CompuServe. â€Å"But if there is a true precursor to today’s so cial networking sites, it was likely spawned under the AOL umbrella. In many ways, and for many people, AOL was the Internet before the Internet, and its member-created communities, complete with searchable â€Å"Member Profiles,† in which users would list pertinent details about themselves, were arguably the service’s most fascinating, forward-thinking feature† (Goble, 2012). The year 1995, gave birth to the revolution in the Internet industry with the evolution of websites, such as Yahoo, Amazon and MSN, which were to set the foundations of the current social networking strata in the world. The social networking services have observed an emerging trend in the recent past. These social bookmarking websites are increasing in numbers day after day, every day a new website is launched

Yum! Pizza-Hut KFC

Yum! Pizza-Hut KFC Yum! Brands Inc, Pizza Hut, and KFC The fast food industry has exploded over the preceding century in both the United States and foreign markets. Rising income, greater affluence among a larger percentage of American households, higher divorce rates, and the marriage of people later in life contributed to the rising number of single households and the demand for fast food (Krug (2004) pg. 632). In 2004, Yum! Brands, Inc. was the worlds largest fast food company. It operated more that 33,000 KFC, Taco Bell, Pizza Hut, Long John Silvers, and AW restaurants worldwide. Yum! Brands also operated more that 12,000 restaurants outside the United States (Krug (2004) pg. 627). In 2004, the company was focusing on international strategy and portfolio management to develop a strong market share with little high growth markets. The companies main focus in 2004 was to focus its international strategy on developing strong market share positions in a small number of high-growth markets such as Japan, Canada, the United Kingdom, China, Australia, Korea, and Mexico (Krug (2004) pg. 627). International strategy is based on diffusion and adaptation of the parent companys knowledge and expertise to foreign markets. The primary goal of the strategy is worldwide exploitation of the parent firms knowledge and capabilities (Dess, Lumkin, Eisner 2007 pg. 256). The analysis begins by looking at the strengths of the firm. Yum! Brands, Inc. has numerous strengths throughout its internal environment. The company was the market leader in the chicken, pizza, Mexican, and seafood segments of the U.S. fast food industry. It operates more than 33,000 units worldwide (Krug (2004) pg. 627). The focus of the company went from individual to multibranded units. Multibranded units attracted a larger consumer base by offering a broader menu selection in one location. The company operates more than 2400 multibrand restaurants in the U.S (Krug (2004) pg. 628). An additional strength within its internal environment comes from franchising. Franchising allowed firms to expand more quickly, minimize capital expenditures, and maximize return on invested capital (Krug (2004) pg. 633). Franchising has the advantage of limiting the risk exposure that a firm has in overseas markets while expanding the revenue base of the parent company (Dess, Lumkin, Eisner 2007 pg . 265). As we have come to realize, companies are never perfect and can have numerous weaknesses within its internal environment. Long distances between headquarters and foreign franchises made it more difficult to control the quality of individual restaurants. Large distances also caused servicing and support problems, and transportation and other resource costs were higher. In addition, time, cultural, and language differences increased communication problems and made it more difficult to get timely and accurate information (Krug (2004) pg. 635). A companys opportunities are the most influential to building an effective strategy. As the U.S. market matured, more restaurants turned to international markets to expand sales. Foreign markets were attractive because of their large customer bases and comparatively low competition. A great opportunity for Yum! Brands Inc. is to move its investment locations to Mexico. From a regional point of view, Latin America is appealing because of its close proximity to the United States, language and cultural similarities, and the potential for a future World Free Trade Area of the Americas, which would eliminate tariffs on trade within North and South America (Krug (2004) pg. 627). The external environment creates numerous threats for Yum! Brands Inc. One of the prime threats Yum! Brands, Inc. faces from the external environment is the increasing age in the population. Restaurants rely heavily on teenagers and college-aged workers. As the population ages, fewer young workers are available to fill food service jobs. Many restaurants were forced to hire less reliable workers, which affected both service and restaurant cleanliness. An additional weakness was that turnover rates were notoriously high. The National Restaurant Association estimated that 96% of all fast food workers quit within a year (Krug (2004) pg. 633). Another giant threat the company faces is the proliferation of new diets. Many Americans were eating pizza less often as they pursued the Atkins Diet (low carbohydrates), â€Å"The Zone† (balanced meals containing equal parts of carbohydrates, protein, and unsaturated fat), or a traditional low fat diet (Krug (2004) pg. 632). Chicken costs were also a threat to the company. A boneless chicken breast, which cost $1.20 per pound in early 2001, cost $2.50 per pound in 2004, an increase of more than 100 percent. Profit margins were being squeezed from both the revenue and cost sides (Krug (2004) pg. 632). In 2004, Yum! Brands Inc. started to pay more attention to portfolio management. The key purpose of creating portfolio models is to assist a firm in achieving a balanced portfolio of businesses. Businesses whose profitability, growth, and cash flow characteristics would complement each other and add up to a satisfactory overall corporate performance. Imbalance, for example, could be caused either by excessive cash generation with too few growth opportunities or by insufficient cash generation to fund the growth requirements in the portfolio (Dess, Lumkin, Eisner 2007 pg. 214). When using portfolio strategy approaches, a corporation tries to create synergies and shareholder value in a number of ways. One of the best portfolio strategy approaches is the Boston Consulting Groups (BCG) growth/share matrix. When using the (BCG) each business unit is broken down into four different quadrants, stars, cash cows, question marks, and dogs. Stars are the business units competing in high-growth industries with relatively high market shares. Question marks compete in high growth industries with weak market shares. Cash cows are business units with high market shares in low growth industries. Finally, dogs have weak market shares in low growth industries (Dess, Lumkin, Eisner 2007 pg. 214). Yum! Brands Inc. has several business units that are considered cash cows. The first business unit that is a cash cow is Pizza Hut. In 2003, Pizza Huts sales were 5 billion dollars. It has almost 50 percent of the industries market share. Although its market share is fairly high, its growth rate is only 1.3 percent. The average sales per unit are $605,700 throughout its 7,523 units (Krug (2004) pg. 631. Another cash cow is Kentucky Fried Chicken (KFC). As well as Pizza Hut, KFC is also the market leader in the chicken chain. In 2003, KFCs total sales were almost 5 billion dollars, more than 50 percent of the market share in the chicken chain segment. KFC had a growth rate of 2.8 percent. The average sales per unit are $897,800 throughout its 5,524 units. Despite its dominance, KFC is slowly losing market share as other chicken chains increases sales at a faster rate. Sales indicated that KFCs share of the chicken segment fell from a high of 64 percent in 1993, a 10 year drop of 14 percent (Krug (2004) pg. 631). The last cash cow of Yum! Brands Inc. is Taco Bell. Taco Bell is Yum Brand Inc. most profitable among the business units. In 2003, its sales were 5.3 billion dollars, averaging $879,700 per unit. Although it has a high market rate, it only has a growth rate of 2.8 percent (Krug, (2004) pg. 631). Taco Bell was able to generate greater overall profits because of its lower operating cost (Krug (2004) pg. 627). Its profits also were greater because the cooking machinery was simple, less costly, and required less space then a pizza oven or chicken broiler (Krug (2004) pg. 631). Despite the fact that the company has many cash cows throughout its business units, it also has two dogs in AW restaurants and Long John Silvers. In 2003, AW had sales of only 200 million dollars. That is over 5 billion dollars less than the sales that Taco Bell exceeded. Additionally, Long John Silvers had sales of 777 million dollars, averaging $640,000 throughout its units. Its growth rate was a low 2.8 percent six percent less than the industry leader McDonalds (Krug, (2004) pg. 631). Even though there are numerous benefits of portfolio models, there are also some downsides. First, the approach views each Strategic Business Unit (SBU) as a stand-alone entity, ignoring common core business practices and value-creating activities that may hold promise for synergies across business units. Second, unless care is exercised, the process becomes largely mechanical, substituting an oversimplified graphical model for the important contributions for the CEOs experience and judgment. Third, the reliance on â€Å"strict rules† regarding resource allocation across SBUs can be detrimental to a firms long term viability. Finally, while colorful and easy to comprehend the imagery of the BCG matrix can lead to some troublesome and overly simplistic prescriptions (Dess, Lumkin, Eisner 2007 pg. 216). Since 2004, Yum! Brands Inc. has been narrowing its focus on an international strategy. An international strategy is achieved by developing a strong market share position in a small number of high growth markets. There are a few advantages of international expansion. First, is it increases the size of potential markets for a firms products and services (Dess, Lumkin, Eisner 2007 pg. 243). Second, is reducing the costs of research and development as well as operating costs. Finally, it can enable a firm to optimize the physical location for every activity in its value chain (Dess, Lumkin, Eisner 2007 pg. 247). There are four risks when dealing with international strategy, political risk, economic risk, currency risk, and management risk. Political and economic risk can be any where from social unrest, military turmoil, elections, and even violent conflict or terrorist attacks. Any country that has this high risk is less attractive for most types of business. Currency risk can pose as a substantial risk for companies. When business units are in different countries they must pay very close attention to the exchange rates. Even a small change in the exchange rate can result in a significant difference in the cost of production or net profit when doing business overseas. Management risk is the risk manager face when they must respond to the inevitable differences that they encounter in foreign markets. Managers must also pay very close attention to the culture of the country they are looking to put there business units in (Dess, Lumkin, Eisner 2007 pg. 248-249). In conclusion, the SWOT analysis has given us a good view of the internal and external environments for Yum! Brands Inc. It has shown what the company can use for the building blocks for the strategic plan. To be successful, the firm must come across all the factors in the analysis. The Boston Consulting Group has shown which of the business units throughout Yum Brands Inc. are the most successful, and the units that need vast improvement. For Yum Brands Inc. to succeed with its international strategy, managers must pay close attention to the different risks that a country has. The international strategy must be success to develop a strong market share positions throughout the world. If the strategy fails the companys market share could drop significantly. Work Cited Krug, A. Jeffery (2004). Yum! Brands, Pizza Hut, and KFC. Appalachian State University, 627- 638. Dess, G. Gregory, Lumpkin, G.T, Eisner, B. Eisner (2007). Strategic Management 3e. McGraw-Hill.

Our Young Folks - An Ethical Guide for Children :: Our Young Folks

Our Young Folks - An Ethical Guide for Children Our Young Folks was a children’s magazine that ran from 1865 until 1873. Although the magazine didn’t last long, it was widely read by children across the country and even abroad, and circulation eventually exceeded 75,000 (Kelly 345). The magazine began publication just four months before the end of the Civil War, and during this time of upheaval Our Young Folks was an ethical guide for the nation’s children. Nearly every story offers the reader a moral, and children were continually urged to put others before themselves. Selfless Models One of the ways Our Young Folks gave its readers moral instructions was by setting examples. The magazine was packed with stories of selfless children who lived and died for others. Such characters were held up as models for how the young readers of the magazine should behave. One of these selfless stories is â€Å"My Heroine,† which is a poem about a young girl who dies while protecting her baby. Stanzas six and seven clearly outline the child’s heroism: Her mother gave the piteous tale: â€Å"How that child’s courage did not fail, Or else poor baby-† She stopped, pale, And shed tears without number; Then told how at the fireside warm, Lizzie, with baby on her arm, Slipped- threw him from her- safe from harm, Then fell- here in her slumber.    Lizzie shrieked, â€Å"Take him!† and uptossed Her poor burnt hands, and seemed half lost, Until a smile her features crossed, As sweet as angels’ may be. â€Å"Yes, ma’am,† she said, in feeble tone, Our Young Folks - An Ethical Guide for Children :: Our Young Folks Our Young Folks - An Ethical Guide for Children Our Young Folks was a children’s magazine that ran from 1865 until 1873. Although the magazine didn’t last long, it was widely read by children across the country and even abroad, and circulation eventually exceeded 75,000 (Kelly 345). The magazine began publication just four months before the end of the Civil War, and during this time of upheaval Our Young Folks was an ethical guide for the nation’s children. Nearly every story offers the reader a moral, and children were continually urged to put others before themselves. Selfless Models One of the ways Our Young Folks gave its readers moral instructions was by setting examples. The magazine was packed with stories of selfless children who lived and died for others. Such characters were held up as models for how the young readers of the magazine should behave. One of these selfless stories is â€Å"My Heroine,† which is a poem about a young girl who dies while protecting her baby. Stanzas six and seven clearly outline the child’s heroism: Her mother gave the piteous tale: â€Å"How that child’s courage did not fail, Or else poor baby-† She stopped, pale, And shed tears without number; Then told how at the fireside warm, Lizzie, with baby on her arm, Slipped- threw him from her- safe from harm, Then fell- here in her slumber.    Lizzie shrieked, â€Å"Take him!† and uptossed Her poor burnt hands, and seemed half lost, Until a smile her features crossed, As sweet as angels’ may be. â€Å"Yes, ma’am,† she said, in feeble tone,

A Sermon Review

The preacher’s approach in delivering his sermon was rather argumentative than expository. The first two main points were built around sub-points which argued that God never change. First, unlike man and everything on earth that alters changes, the preacher says â€Å"God is perpetually the same.†Although we do not know what substance that is which we call God, the preacher emphasized that his essence never change. Second, Spurgeons Argued that God’s attribute never changes. He meant that God’s moral attributes such as his mighty power, his omnipotence, his wisdom, and all the powers of God during the beginning of the world never ever changes even with the passing of time.God is ever the same and he never grow old, He never becomes weak nor has his power diminished as the time passed. Third, the preacher argues that God’s plan never changed. That is, his plan for the world and for every creations including the human beings and He is set to fulfill h is plan.The fourth sub-point talks about God’s promises in which Spurgeons argued that God never change his promises. That we can count on God’s promise and the best way of living in this world is to trust in God’s promises.Finally, Spurgeons argued that God is unchanging in his threatenings against ungodly and sinners. That is, when God says â€Å"Those who will not believe shall be damned† and when they are thrown to hell, it will forever and will never ever change despite of the passing of million ages.The preacher emphasized that God’s unchanging character is a depiction of God’s perfection and eternity. That is, if God changes, He could not be perfect anymore and he could not also be eternal. Spurgeons also argued that God as infinite being sees to it that all his words in the past are fulfilled despite of times that passed. Citing the towns and cities that God said will fall, and it happened, it means that God promises and the fulfillm ent of his words transcend beyond time and ages.The content and breadth of the sermon  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The content and breadth of the sermon was more of a devotional rather than theological although the sermon also reflects significant theological issues. However, it appears that the content of the sermon was not meant to give a lecture on theology but to emphasize on God’s immutable characteristic so that we can trust God for He is a very reliable God. That is, the sermon was intended to strengthen the faith of the congregation rather that to feed them with theological arguments.The context by which the sermon was given was the period of the great industrialization which means that people during this period were amazed by the introduction of new technologies. This was the time when people look at knowledge as power. In view of this, I could say that the breadth of the sermon was deep and sound with the preacher contending that despite of everything that was coming out of society, God is still the same powerful God and everyone must heed his words and threatening.The depth of his sermonThe depth of his sermon as it appears to me was just fit to the situation and to need of the people during his time. The sermon was neither narrow nor too deep but was more practical and easy to understand even by the least educated listener. Nevertheless the sermon was powerful enough to convince the listeners that God do exist eternally, that He never change, and that we could hold on to his promises.

Undersea walking in Mauritius

The article is about Undersea walking in Mauritius, and has been written for a travel supplement for The Daily Telegraph. It is based on the style model â€Å"Guatelama shows its true colours† – a travel review from this newspaper. Its purpose is to inform and entertain, and the target demographic is the middle class family seeking an exotic destination. Titled â€Å"Under the Sea,† most will immediately notice the intertextual reference to a song from the famous Disney movie â€Å"The Little Mermaid.† This suggests not only that the article will be related to the sea, but also that the activity will be suitable for children, because of the Disney film connotations. The title's aim is also to give a summary of the main lexical fields covered in the article, the sea, swimming and wildlife. Other lexical fields include advice and safety; however, although these are important they are not very exciting, and so are not in any way suggested by the title. In conjunction with my style model, photos are placed in between paragraphs, which graph logically help the reader to establish a rough idea of the subject matter, and demonstrate the progression of the text, i.e. The first image shows a person getting into the water, and the next actually shows the people submerged. The small blue text box at the bottom of the second page connotes water, the sea and tranquillity, creating cohesion with the rest of the article. The article is stylistically informal, achieved by the first person narrator disclosing their feelings and emotions. By using personal pronouns such as â€Å"you,† the reader feels more involved in the article, as they are being addressed directly. Idioms are also used, such as â€Å"what on earth† and â€Å"let's face it,† giving the text a more conversational and relaxed feel. A dysphemism (â€Å"dumped under the sea†) in the first paragraph further helps the reader to identify with the writer's emotions, making the text entertaining. The penultimate paragraph is designed to inform people of the benefits of an undersea walk as an introduction to diving. It does this by frequently using modal verbs, for example â€Å"would†, increasing the writer's certainty and the reader's confidence in the advice given. However, it also uses the modal verb â€Å"may,† which while indicating that an undersea walk â€Å"may be a good predecessor to their first dive,† it also covers the possibility that it may not. Throughout the article, periodic sentences are used, to keep the reader engaged as well as to create suspense. An example of this is in the first paragraph – â€Å"fair enough, it was a once in a life time opportunity, but then, as I stared down into the deep expanse of water, I began to doubt my decision.† The reader feels compelled to finish reading the sentence, as the main point is not reached until the end. This therefore, encourages the reader to read on, whilst also ending the paragraph dramatically.

University of Phoenix Material Essays (452 words) - Communication

University of Phoenix Material Essays (452 words) - Communication University of Phoenix Material Global Communications Worksheet Your supervisor wants to send a brief e-mail message to welcome employees who have recently transferred to your department from Brazil, Russia, India, and China. He has written a draft message and would like your feedback. Review your supervisor's message below. Rewrite the message to make it appropriate for the communication style of one of the four countries of your choice. Conduct research to know more about the communication style of your chosen country. I wanted to welcome you ASAP to our little family here in the States. It's high time we shook hands in person and not just across the sea. I'm pleased as punch about getting to know you all, and I for one will do my level best to sell you on America. Complete the table with your rewritten welcome message. |Chosen Country |Rewritten welcome message | |name | | |India |We wanted to welcome you to join our little | | |family here in the United States. This is a | | |fantastic opportunity that we have for all | | |of us to meet in person instead of by phone | | |or teleconference. I am very excited about | | |getting to know each of you and your | | |background. I personnaly will ensure your | | |stay here will be a rememerable experience | | |as well. | Additional Insight Respond to each of the following questions with at least one paragraph: When you researched the communication style of your chosen country, what information did you discover? What are some considerations that should be made when writing to someone from another country? I chose India as my country because in the business world they are one of the world leaders in innovation. Their business intelligences has brought them from a third world industrious country to a well desired business parternership of many countries including America. I also discovered that English is one of the main languages for their business communication. English is so common amongst Indian business men and women that there is less than one half percent of them that do not speak the language. The main consideration would be to educate yourself about their culture. There are somethings that we do, or a certain ways we do it but it might not be acceptable in their country. In India it is very offensive for them to tell someone "no" in a business proposal. They would rather counter offer a suggestion then turn it down all together. If they end up having to say no to a proposal from a business partner and most times will have difficult business dealings afterwards. They believe that they put so much effort in to their business that all partners know what to expect and not to make offers to them that will result in them aying no.

Models of Organisational Behaviour Essays

Models of Organisational Behaviour Essays Models of Organisational Behaviour Paper Models of Organisational Behaviour Paper MODELS OF ORGANIZATIONAL BEHAVIOUR Introduction Organizations achieve their goals by creating, communicating and operating an organizational behaviour system, as shown in the figure below: Management’s Philosophy ? Values ? Vision ? Mission ? Goals Formal Organization Organizational Culture Social Environment Informal Organization Leadership ? Communication ? Group Dynamics Quality of Work Life Motivation Outcomes: ? Performance ? Employee satisfaction ? Personal growth and development I. Philosophy A. 1. 2. 3. 4. 5. The philosophy (model) of organizational behavior held by management consists of an integrated set of assumptions and beliefs about the way things are, the purpose for these activities, and the way should be. The philosophies are sometimes implicit or explicit in the minds of managers. There are five major organizational behavior philosophies: Autocratic Custodial Supportive Collegial System B. Selected Elements of Philosophy Statement We are committed to quality, cost-effectiveness and technical excellence. People should treat each other with consideration, trust and respect. Each person is valuable, is unique and makes a contribution. All employees should be unfailingly committed to excellent performance. Teamwork can and should, produce far more than sum of individual efforts. C. Two Sources of Philosophy of Organizational Behavior Fact Premises represent our descriptive view of how the world behaves. They are drawn from both behavioral science research and personal experiences. Value Premises represent our view of desirability of certain goals and activities. Value premises are variable beliefs we hold and are therefore under control. II. Values The rules by which we make decisions about right and wrong Determine which are more or less important and which is more favorable A. Sample of Statement of Values Harvard University Statement of Values August 2002 Harvard University aspires to provide education and scholarship of the highest quality - to advance the frontiers of knowledge and to prepare individuals for life, work, and leadership. Achieving these aims depends on the efforts of thousands of faculty, students, and staff across the University. 2 Some of us make our contribution by engaging directly in teaching, learning, and research, others of us, by supporting and enabling those core activities in essential ways. Whatever our individual roles, and wherever we work within Harvard, we owe it to one another to uphold certain basic values of the community. These include: Respect for the rights, differences, and dignity of others Honesty and integrity in all dealings Conscientious pursuit of excellence in ones work Accountability for actions and conduct in the workplace The more we embrace these values in our daily lives, the more we create and sustain an environment of trust, cooperation, lively inquiry, and mutual understanding - and advance a commitment to education and scholarship, which all of us share. III. Vision Represents a challenging portrait of what the organization and its members can be -a possible, and desirable, future. Leaders need to create exciting projections about where the organization should go and what major changes lie ahead Once the vision is established, persistent and enthusiastic communication is required to sell it throughout the ranks of employees so they will embrace it with commitment. A. Samples of Vision Statements 1. PSBA Manila To be an institution of world-class education for youth of our country. 2. GMA Network CORPORATE VISION We are the most respected, undisputed leader in the Philippine broadcast industry and the recognized media innovator and pacesetter in Asia. We are the Filipinos’ favorite network. We are the advertisers’ preferred partner. We are the employer of choice in our industry. We provide the best returns to our shareholders. We are a key partner in promoting the best in the Filipino. 3. Procter and Gamble Be, and be recognized as, the best consumer products and services company in the world. 4. SMDC We envision SM Development Corporation to be a leading developer of world-class residences in the Philippines, uplifting Filipino lifestyles into one that is convenient, upscale yet affordable, and environment friendly. B. Mission Identifies the business the organization is in the market niches it tries to serve, the types of customers it is likely to have and the reasons for its existence. Many mission statements even include a brief listing of the competitive advantages, or strengths, or the firm believes it has. Mission statements are more descriptive and less future-oriented. C. Samples of Mission Statements 1. T oyota To sustain profitable growth by providing the best customer experience and dealer support. † 2. Apple Computer 1984 To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for non-computer experts. † IV. Goals Goals are relatively concrete formulations of achievements the organization is aiming within set periods of time, such as one to five years. Goal setting is a complex process for top management’s goals need to be merged with those of employees, who bring their psychological, social and economic needs with them to an organization. A. Samples of Goals To establish stronger relationships with 10,000 clients in Metro Manila. To minimize client complaints from 40 down to 5 per month. To increase the student population to 700 within 2 years 4 V. McGregor’s Theory X and Theory Y, Alternative Assumptions About Employees Theory X Theory X assumes that the average person: ? ? ? ? ? Theory Y Theory Y makes the following general assumptions: ? ? Dislikes work and attempts to avoid it. Has no ambition, wants no responsibility, and would rather follow than lead. Is self-centered and therefore does not care about organizational goals. Resists change. Is gullible and not particularly intelligent. ? ? ? Work can be as natural as play and rest. People will be self-directed to meet their work objectives if they are committed to them. People will be committed to their objectives if rewards are in place that address higher needs such as selffulfillment. Under these conditions, people will seek responsibility. Most people can handle responsibility because creativity and ingenuity are common in the population. Essentially, Theory X assumes that people work only for money and security. Theory X The Hard Approach and Soft Approach Under Theory X, management approaches can range from a hard approach to a soft approach. The hard approach relies on coercion, implicit threats, close supervision, and tight controls, essentially an environment of command and control. The soft approach is to be permissive and seek harmony with the hope that in return employees will cooperate when asked to do so. However, neither of these extremes is optimal. The hard approach results in hostility, purposely low-output, and hard-line union demands. The soft approach results in ever-increasing requests for more rewards in exchange for ever-decreasing work output. The optimal management approach under Theory X probably would be somewhere between these extremes. However, McGregor asserts that neither approach is appropriate because the assumptions of Theory X are not correct. The Problem with Theory X Drawing on Maslows hierarchy, McGregor argues that a satisfied need no longer motivates. Under Theory X the firm relies on money and benefits to satisfy employees lower needs, and once those needs are satisfied the source of motivation is lost. Theory X management styles in fact hinder the satisfaction of higher-level needs. Consequently, the only way that employees can attempt to satisfy their higher level needs in their work is by seeking more compensation, so it is quite predictable that they will focus on monetary rewards. While money may not be the most 5 effective way to self-fulfilment, in a Theory X environment it may be the only way. Under Theory X, people use work to satisfy their lower needs, and seek to satisfy their higher needs in their leisure time. But it is in satisfying their higher needs that employees can be most productive. McGregor makes the point that a command and control environment is not effective because it relies on lower needs as levers of motivation, but in modern society those needs already are satisfied and thus no longer are motivators. In this situation, one would expect employees to dislike their work, avoid responsibility, have no interest in organizational goals, resist change, etc. thus making Theory X a self-fulfilling prophecy. From this reasoning, McGregor proposed an alternative: Theory Y. Theory Y The higher-level needs of esteem and self-actualization are continuing needs in that they are never completely satisfied. As such, it is these higher-level needs through which employees can best be motivated. Under these assumptions, there is an opportunity to align personal goals with organizational goals by using the employees own quest for fulfillment as the motivator. McGregor stressed that Theory Y management does not imply a soft approach. McGregor recognized that some people may not have reached the level of maturity assumed by Theory Y and therefore may need tighter controls that can be relaxed as the employee develops. Theory Y Management Implications If Theory Y holds, the firm can do many things to harness the motivational energy of its employees: Decentralization and Delegation If firms decentralize control and reduce the number of levels of management; each manager will have more subordinates and consequently will be forced to delegate some responsibility and decision making to them. ? ? Job Enlargement Broadening the scope of an employees job adds variety and opportunities to satisfy ego needs. Participative Management Consulting employees in the decision making process taps their creative capacity and provides them with some control over their work environment. Performance Appraisals Having the employee set objectives and participate in the process of evaluating how well they were met. If properly implemen ted, such an environment would result in a high level of motivation as employees work to satisfy their higher level personal needs through their jobs. VI. Paradigms/Framework Models such as X and Y are also called paradigms or frameworks of possible explanations about how things work. Any model that a manager holds usually begins with certain assumptions about people and leads to certain implications and even predictions of events. Managerial Paradigms According to Joel Barker They influence managerial perceptions of the world around them. They define one’s boundaries and provide perceptions for how to behave. They encourage resistance to change, since they have worked in the past. They may either consciously or unconsciously affect one’s behavior. When new paradigms appear, they provide alternative ways of viewing the world and solving problems. VII. Five Models of Organizational Behavior Autocratic Basis of Model Power Supportive Economic Resources Custodial Leadership Collegial Partnership System Trust, community, meaning Caring, compassion Psychological ownership Self-motivation Managerial Model Employee orientation Employee psychological result Employee Needs Met Performance result Authority Money Support Teamwork Obedience Security and Benefits Job Performance Responsible Behavior Self-discipline Dependence on Dependence on Participation boss organization Subsistence Security Status and recognition Awakened drives Selfactualization Moderate enthusiasm Wide range Minimum Passive cooperation Passion and commitment to organizational goals 7 A. The Autocratic Model The autocratic model has its roots in history, and certainly, it became the prevailing model of the industrial revolution. The autocratic model depends on power. Characteristics of Autocratic Model Managerial orientation is formal, official authority. The employee orientation is obedience to a boss. Useful way to accomplish work It is an acceptable approach to guide managerial behavior when there were no wellknown alternatives, it can be useful during organization crises. B. The Custodial Model Custodial model was used during the welfare programs in 1890s and 1900s. The welfare program was later known as paternalism. Characteristics of Custodial Model The res ulting managerial orientation is toward money to pay wages and benefits. The employer looks to security needs as a motivating force. This approach leads to employee’s dependence on the organization. C. The Supportive Model The supportive model depends on leadership instead of power or money. Through leadership, management provides a climate to help employees grow in the interests of the organization the things of which they are capable of. The management orientation is to support the employee’s job performance This approach leads to a feeling of participation and task involvement in the organization. D. The Collegial Model The term â€Å"collegial† relates to a body of people working together cooperatively. A contingency relationship exists in which the collegial model tends to be more useful with unprogrammed work, an intellectual environment and considerable job freedom. Characteristics of Collegial Model The managerial orientation is towards teamwork. Management is the coach that builds a better team. The employee response to this situation is responsibility. E. The System Model 8 It is the result of higher meaning at work by many of today’s employees; they want more than just a paycheck and job security from their jobs. Characteristics of System Model The role of a manager becomes one of facilitating employee accomplishments through a variety of actions. Employees embrace the goal of organizational effectiveness. The employee needs that are met are of highest order (e. g. social status, esteem, autonomy, self-actualization) VIII. Conclusions About the Models Evolving Usage There is no one permanently â€Å"best† model, because what is best is contingent in what is known about human behavior in whatever environment exists at that time. The primary challenge for management is to identify the model it is actually using and then assess its current effectiveness. A manager has two key tasks- to acquire a new set of values as models evolve and to learn and apply the behavioral skills that are consistent with those values. Relation of Model to Human Needs The five models discussed in this report are closely related to human needs. Each model is built upon the accomplishment of the other. Increasi ng Use of Some Models The trend toward the supportive, collegial and systems models will probably continue. Contingent Use of Other Models Though one model maybe used at any given time, some appropriate models will be given at any given time. All five models will still be used; however, an emphasis will be given to newer ones. Managerial Flexibility Managers not only need to identify their current behavioral model but also keep it flexible and current. Managers need to read, think, assess, reflect, interact with others be receptive to the growing needs and be receptive to the challenges to their thinking from their colleagues and employees. 9

Philosophical Quotes on Violence

Philosophical Quotes on Violence What is violence? And, accordingly, how should non-violence be understood? While I have written a number of articles on these and related topics, it is useful to look at how philosophers have synthesized their views on violence. Here is a selection of quotes, sorted out into topics. Voices on Violence Frantz Fanon: Violence is man re-creating himself.George Orwell: We sleep safe in our beds because rough men stand ready in the night to visit violence on those who would do us harm.Thomas Hobbes: In the first place, I put for a general inclination of all mankind a perpetual and restless desire of power after power, that ceaseth only in death. And the cause of this is not always that a man hopes for a more intensive delight than he has already attained to, or that he cannot be content with a moderate power, but because he cannot assure the power and means to live well, which he hath present, without the acquisition of more.Niccolà ² Machiavelli: Upon this, one has to remark that men ought either to be well treated or crushed, because they can avenge themselves of lighter injuries, of more serious ones they cannot; therefore the injury that is to be done to a man ought to be of such a kind that one does not stand in fear of revenge.Niccolà ² Machiavelli: I say that every prince must desire to be considered merciful and not cruel. He must, however, take care not to misuse this mercifulness. [†¦] A prince, therefore, must not mind incurring the charge of cruelty for the purpose of keeping his subjects united and confident; for, with a very few examples, he will be more merciful than those who, from excess of tenderness, allow disorders to arise, from whence spring murders and rapine; for these as a rule injure the whole community, while the executions carried out by the prince injure only one individual [†¦] From this arises the question whether it is better to be loved more than feared, or feared more than loved. The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved, if one of the two has to be wanting. Against Violence Martin Luther Kind Jr.: The ultimate weakness of violence is that it is a descending spiral, begetting the very thing it seeks to destroy. Instead of diminishing evil, it multiplies it. Through violence you may murder the liar, but you cannot murder the lie, nor establish the truth. Through violence you may murder the hater, but you do not murder hate. In fact, violence merely increases hate. So it goes. Returning violence for violence multiplies violence, adding deeper darkness to a night already devoid of stars. Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.Albert Einstein: Heroism by order, senseless violence, and all the pestilent nonsense that goes by the name of patriotism- how I hate them! War seems to me a mean, contemptible thing: I would rather be hacked in pieces than take part in such an abominable business.Fenner Brockway: I had long put on one side the purist pacifist view that one should have nothing to do with a social revolution if any violence were involved... Nevertheless, the conviction remained in my mind that any revolution would fail to establish freedom and fraternity in proportion to its use of violence, that the use of violence inevitably brought in its train domination, repression, cruelty. Isaac Asimov: Violence is the last refuge of the incompetent.

The Yuan Dynasty is the Golden Age of Chinese Drama Research Paper

The Yuan Dynasty is the Golden Age of Chinese Drama - Research Paper Example This essay highlights that  the woman decides to take her own life rather than join the rival forces. A goose symbolizing her soul, then haunts her empty chambers. However , the Khan leaders after discovering the evil intent of the courtier Mao Yen-Shou, decides to make peace with the Han Emperor by sending him the courtier to take revenge for his fallen woman. An analysis into the play also reveals the use of self identification and explanatory monologue witnessed from characters in the play. An example is that when a character in the play is invited, he starts by revealing his identity   and telling background. Moreover, the structure of the play reveals use of alternative prose   and verse.  As the discussion declares  the role type used in the play is limitation to one single role because, for example, one character in the play is used in singing songs present in the play all through the way. Lastly, the play also demonstrates the use of recapitulation almost all charac ters in the play recapture the happenings in the previous scene before proceeding to the actions of the present scene. Moreover, the play deploys the use of four-act division   and the wedge in its structure. It includes four acts and one short unit known as the wedge.

Bioethics Term Paper Example | Topics and Well Written Essays - 2500 words

Bioethics - Term Paper Example Critical thinking can help someone to evaluate himself or herself in the wake to self-realization. Every person is different from the other. There is a unique feature in every person that differentiate him or her from the rest in the society. This uniqueness is the one that can be used to define who a person is and how he or she can live and behave in order to achieve the desired goal in the future. Human beings today are largely shaped by the evolving technology. The technology have been growing every day, and people have appreciated it and used it to enhance their living. Enhancement entails the increase in the life of the people. Enhancement does not only lead to positive transformation of ethics. It has also led to the deterioration of the values considered good in the societal realm. Since the development of technology is global, it have led to the creation of a global village. It has become very easy for a person in one point of the world to communicate with another person in another point, many miles apart, at an affordable price (Cliteur). It therefore implies that people no longer need to travel from one country to another so that they can engage in a conversation. The only thing they need to have is a device for communication. Considering the advancement in technology, the sharing of information have been made easier and increased. Both the scientific innovations and culture can now be transferred from one place to the other, regardless of which continent the parties are. Culture has been prominently transferred from one community to the other. Given that culture is very detrimental in the observing of ethics, the change in culture then implies the change in ethics. People have a tendency of being a victim of influences. The technology have influenced a lot of people in many rounds. They have opted to imitate other people’s cultures. When put in an example, most of the African countries have adopted a lot of the Western culture. For example,

Pop culture across cultures Assignment Example | Topics and Well Written Essays - 1750 words

Pop culture across cultures - Assignment Example Walt Disney`s personages are often charming, attractive, and mostly traditional: princesses, princes, animals with extraordinary powers, villains. Disney chooses not to risk as Pixar producing films about an old man mourning his late wife or about a lonely robot cleaning the planet Earth from trash. So it was another good old story about a beautiful big-eyed and wasp-waisted princess who was waiting for true love to get rescued. But something went wrong†¦ In a couple of months after the release of the animation film the world got literally infected by â€Å"Frozen†-mania. The name of the main character became one of the most popular baby-girl names in Scandinavian countries and in Britain (not to mention America). YouTube got flooded with the videos in which the whole families, including toddlers and grandfathers, sing the songs from the animation film. I personally was impressed by the video of the head of the school who announced winter vacations with his own variant of â€Å"Let it go†. Children were ready to wait for more than five hours to meet Elza, Anna, and Olaf in Disney World. The hashtag #TheColdNeverBotheredMeAnyway got incredibly popular in so unexpectedly different groups and communities in Twitter and Instagram. The main theme of â€Å"Frozen† got a number of interpretations starting from divorce and autism and ending with the concept of homosexuality and transgender ( Lynskey). The answer why children are obsessed with â€Å"Frozen† seems obvious at first sight. It is the Walt Disney studio, it does not make bad movies, the company invests thousands and millions of dollars to make its animation colorful and realistic and attracts the best composers to create incredible soundtracks. But that is their general policy, and the number of films they produced before â€Å"Frozen† were made according to this high standards. I looked through the movies Disney created last five-six years and realized that I did not know the name of a

2.Discuss the work of a medieval composer. Examine what is known (and Essay

2.Discuss the work of a medieval composer. Examine what is known (and what is not known) about the specific details of the composers life and what is known a - Essay Example In 1098, a tenth child was born to two wealthy members ÃŽ ¿f the nobility, Hildebert and Mechtilde, in Bockelheim, Germany. This child, a daughter, was given to the Church as a tax, and became Saint Hildegard ÃŽ ¿f Bingen, a composer, visionary, healer and author ÃŽ ¿f major theological works. In the 12th century, Hildegard ÃŽ ¿f Bingen was one ÃŽ ¿f very few female composers, and also part ÃŽ ¿f a small minority ÃŽ ¿f medieval women who could even read or write. Her visions and instruction from God were initially questioned, and she met difficulty in making many ÃŽ ¿f her visions’ instructions into reality. Hildegard ÃŽ ¿f Bingen spent her life constantly defending the validity ÃŽ ¿f her visions, while gaining a form ÃŽ ¿f fame within the western world, which was rare for a woman in that time. Although many ÃŽ ¿f her strictly literary works reinforce many traditional beliefs ÃŽ ¿f the church, her music itself, in its lyrics and actual melodic construction embodies many different, even liberal ideas and images. By studying her life, accomplishments, compositions and other works, it is clear that Hildegard ÃŽ ¿f Bingen broke many patriarchal norms within her society, and saw recognition for her work beyond that ÃŽ ¿f any other women ÃŽ ¿f her time. When Hildegard was given to the church at the age ÃŽ ¿f eight, partially because she was the tenth child which was also known as the â€Å"tithe† child for wealthy families, and was usually given to the church. Also, she was sickly in health from a very young age, and also recalls having visions at an early age, mainly a vision ÃŽ ¿f an inexplicably bright light at the age ÃŽ ¿f three. Giving a child to the church as a tax was also a respectable way for noble families to deal with physically or mentally ill children, which is quite possibly how her explanations ÃŽ ¿f her early visions may have sounded to her parents. Likely because ÃŽ ¿f those experiences at such a

To review the work you have completed in the course and to reflect on Essay

To review the work you have completed in the course and to reflect on what you have learned from it - Essay Example When I consider writing and understanding arguments within a paper, I realize that often papers do not just consist of an essay of thoughts. They also are not necessarily incorporated just of facts and research. The best thing I have learned about writing research papers is that sometimes when writing an argumentative paper, a person has the chance to research two sides of the subject and discuss the pros and cons of it throughout the paper. It allows for someone not to just look at one part of it, but to write a paper that is more informative when someone were to look at two sides of an issues. Some subjects are simply much broader. Through my desire to further obtain goals, it is necessary to continue the steps needed in order to achieve them. This class was part of the stepping stones that I have needed to take in regards to sounding like a more proficient writer and more intelligent person. Although sometimes I have ideas, it is hard to sometimes convey them in a written form. I have been able to better learn how to do that. In regards to some of the areas I think I have grown the most is in my selection of resources. Not only do I realize that I need two sides of a subject in order to tell the complete story behind a paper, I also know that research must be credible. What is always online is not always what should be believed. Some resources that are online are sometimes offered as scholar or peer-reviewed journal entries. Some organizations also offer helpful articles on their websites. When looking for true factual information, you cannot just go to some website and assume it is true. Wikipedia for example can give somewhat of a background about a topic but as far as its credibility, by its name you would think it was like an encyclopedia. Instead of it being an encyclopedia, it is a waste of time because it is not legitimate. I have learned other areas where to look for credible resources. Though

Duffley and Snow Case Comparison Assignment Example | Topics and Well Written Essays - 500 words

Duffley and Snow Case Comparison - Assignment Example The case initiation was to determine judicially whether the United States of America elected Zerubbabel Snow, the territory attorney general, to prosecute offenders of territorial offence (de J. Pemberton & ONeil, 1971). A change in the employee status of an individual is enough to support an agreement entered after starting employment. The plaintiffs team held that the athletic association had no right to deny the student eligibility from participating in athletics in the second semester. The act was unlawful and the New Hampshire had no facts to deny the student from participating in athletics. The association had n valid reason to deny Duffley the opportunity to participate in athletics in the second semester. The court made a ruling that the Utah Organic Act provides the territorial Supreme Court in conjunction with district courts power to act as circuits. The role of the each court was distinct and every individual serving under the court should abide by the rule. The territorial courts should serve people when they sit in the territorial courts. The district attorney of the United States of America has the power to prosecute individuals for not respecting the law. The Organic Act of September 9, 1850 established that the legislative powers should within the Constitution of the United States of America. Mr. Snow has undertaken to prosecute individuals in one of the district courts. It was against the law of the Utah as a territory of its own. Joint assembly elects the attorney general where the term of office is to be one year. The attorney general is entitled to attend all the legal business of the territory he or she is representing. Mr. Snow took the opportunity to prosecute law offenders in territories against the law of the territory. The United States issued a quo warranto in relation to the case of Mr. Hempstead (de J. Pemberton & ONeil, 1971). On the

To review the work you have completed in the course and to reflect on Essay

To review the work you have completed in the course and to reflect on what you have learned from it - Essay Example When I consider writing and understanding arguments within a paper, I realize that often papers do not just consist of an essay of thoughts. They also are not necessarily incorporated just of facts and research. The best thing I have learned about writing research papers is that sometimes when writing an argumentative paper, a person has the chance to research two sides of the subject and discuss the pros and cons of it throughout the paper. It allows for someone not to just look at one part of it, but to write a paper that is more informative when someone were to look at two sides of an issues. Some subjects are simply much broader. Through my desire to further obtain goals, it is necessary to continue the steps needed in order to achieve them. This class was part of the stepping stones that I have needed to take in regards to sounding like a more proficient writer and more intelligent person. Although sometimes I have ideas, it is hard to sometimes convey them in a written form. I have been able to better learn how to do that. In regards to some of the areas I think I have grown the most is in my selection of resources. Not only do I realize that I need two sides of a subject in order to tell the complete story behind a paper, I also know that research must be credible. What is always online is not always what should be believed. Some resources that are online are sometimes offered as scholar or peer-reviewed journal entries. Some organizations also offer helpful articles on their websites. When looking for true factual information, you cannot just go to some website and assume it is true. Wikipedia for example can give somewhat of a background about a topic but as far as its credibility, by its name you would think it was like an encyclopedia. Instead of it being an encyclopedia, it is a waste of time because it is not legitimate. I have learned other areas where to look for credible resources. Though

Class, Democracy and Resistance In Contemporary Thailand. What is the Dissertation

Class, Democracy and Resistance In Contemporary Thailand. What is the red shirt yellow shirt conflict about - Dissertation Example It then proceeds to explore why, if the Red Shirts are indeed representative of those who have been oppressed by an elite urban-centric Thailand, support is being given to a leader like Thaksin Shinawatra who, by all showing, is a rent-seeking and corrupt politician. It uses class and resistance as lens by which the red shirt and yellow shirt phenomenon may be understood and seeks to unravel tha complex dynamics that underlie Thai-style contemporary politics. II. Introduction The image is a searing one, and has captured the attention of a global audience. Outside Siam paragon, one of Bangkok’s gleaming edifices, a man stands with his fist clenched. He has the weatherbeaten face of a rural farmer from northern Thailand and he is in a red shirt. The picture captures the audience because of the juxtaposition it presents: the two faces of one country. On the one hand, as represented by the posh mall that is the Siam Paragon, it is a modern and bustling economy, well on its way to Capitalist-style development. On the other hand, it is a simmering hotbed of discontent, with rural labourers coming to the center so that their voices may finally be heard. This contradiction lies at the very heart of the Red Shirt and Yellow Shirt conflict in Thailand. This paper aims to discuss the political conflict in Thailand between the Red Shirts and the Yellow Shirts in Thailand, a conflict that has led to many dramatic scenes being played out before the international media but whose underlying themes and issues remain hidden from the Western spectator. There is much myth-making that has helped both sides along: with one side demonizing the other and glorifying its own, and people seeing only what they choose to see. The conflict illustrates the complexity of Thai politics, and the stark class injustices and inequality that have attended the so-called Land of the Free. On the one hand, there is a group who has long been a victim of historical injustices and seeks to be hear d by the center and it does so by supporting a strongman whose political career has been riddled by charges of corruption and misfeasance in public office (see: Chaturon, 2009). On the other hand, is a group affiliated with the â€Å"People’s Alliance for Democracy† (PAD) who professes support for the King and who levels on Thaksin the charge of not being respectful enough to the Thai Monarch, but who represent the elite and middle class in Thai society and to the lower classes in rural Thailand (Chaturon, 2009), partially responsible for the gaping inequalities in the political economy of Thailand by protecting the status quo from which they benefit. Andre Vltcheck (2010) puts it succinctly: Imagine that you are Thai and poor, as most people in this country still are. Imagine that you are aware of your social position, as most poor Thais are, and that you are educated and understand the complexities and hidden meanings of political life of your country, which most Tha is do not. You have basically two alternatives if suicide or emigration is not the option: to support the outrageously elitist aristocracy and the army (many of whose members now paint themselves

A market analysis of the McDonalds corporation

A market analysis of the McDonalds corporation McDonalds is a popularly known Market Leader in the Fast food Industry or better known as the Burger Industry. Started in the year 1948, it has managed to emerge triumphant in spite of a number of companies entering the industry. The company has successfully established a popular brand image. In fact the growth of fast food has been named after the organization as McDonaldization. Marketing involves identifying what customers demand and striving towards meeting their demands. Marketing Audit involves analyzing the companys various aspects and evaluating the companys marketing strategy. It involves in bringing out the pitfalls in the organizations functioning. The following pages contain the analysis of McDonalds Corporation. We have researched the various facets of the organization functioning as to how well they have managed to reach customers. There has been an analysis of the industry aspects like the customers, competitors and the suppliers. Also the Macro Environmental analysis along with the SWOT has been performed. We have analyzed the current Marketing techniques. On analyzing the current situation of the company and the market in the fast food industry we have provided some recommendations which might prove to be useful for the organization on its successful implementation. Introduction The statistics figures show that the global fast food market reached a value of $102.7 billion in 2006, growing by 4.8%. Meanwhile, analysts forecast that in 2011, the global fast food market will have a value of $125.4 billion, an increase of 22.2% since 2006 (Fast Food: Global Industry Guide, n. d.). McDonalds is the worlds leading company in the fast food industry. It has more than 30,000 restaurants in more than 100 countries serving millions people around the global. The companys success was as a result of the policy they follow, known as the Q.S.C. V. (Quality food; Fast, Friendly Service; Restaurant Cleanliness; and a menu that provides Value). The company was first started as a drive-in restaurant in San Bernardino by the two brothers Mac and Dick McDonalds in the year 1948. It was later bought by Ray Kroc, who was their franchising agent in 1961 and opened his first McDonalds in Illinois. The companys menu initially consisted of Hamburgers, Cheeseburgers, French Fries, Sodas, Milkshakes, milk and coffee, although it has grown considerably since. The company follows a unique business model described as the three legged stool wherein the three legs are the owners/operators, suppliers and Company employees. It is an organization that develops, operates, franchises and services a worldwide system of restaurants that prepare, assemble, package and sell a limited menu of quickly prepared, moderately priced food. McDonalds has pioneered food quality specifications, marketing and training programs, and operational and supply systems, all of which are considered the standards of the industry throughout the world. Marketing Mix Every business organization must develop an effective marketing strategy. The 7 Ps is used to continually evaluate and re evaluate business activities. The seven Ps are product, price, promotion, place, packaging, positioning, and people. The 7 Ps are used to ensure that the company is on track and achieve maximum results. Product Predominantly sells Hamburgers and cheeseburgers which forms the part of the standard menu worldwide Also sells various types of chicken sandwiches and products, French fries, soft drinks, breakfasts, and desserts. They sell a variety of products during limited promotional time periods. The company tests new products on an ongoing basis. Example: Chicken Nuggets in the year 1983 DIRECTION People Focuses on Friendly and Prompt service which helps them to maintain their reputation Employees have a standard uniform. Statistics of staff composition Restaurant staffRestaurant managementOffice staffFranchisees staff44,000300050025,000They have high recruitment standards, employ local staff and proper training. PATH Process Manufacturing process is transparent and visible to customers. Customers are invited to check the ingredients used in the food. Maintain high quality control standards. Use of innovative ideas and having latest technologies installed. Drive through facility Price Have Specials, two dollar burgers Competitors find it difficult to follow Generally use a value-based approach to pricing, Aim at giving consumers the best value for money Promotions Best methods to maintain high awareness and promote their image Advertising through Billboards, Television, Radio etc. Sponsorships like Ronald House and local Basketball Sales Promotion, Examples: Two dollar burger, Happy Meal Direct Marketing through Birthday and Clubs Publicity Place Placed extensively and easily accessible Have Drive through where customers can pick up food Mc Delivery offers options for home delivery Holds a different place in the consumers mind Fun place for children Physical Evidence Means looking for aspects customer uses to assess a product and evaluate its position High quality standards are maintained Emphasizes on clean and hygienic interiors of its outlets High importance to the appearance of the staff and the service provided. ACTION Current Marketing Strategy McDonalds as a world Market Leader has certain goals which it strives to achieve 100% customer satisfaction, increase its market share and optimize profitability by reducing costs. On analyzing the companys marketing position, the following are a part of the current strategy in order to reach its customers: Healthier foods To handle the change of trend towards healthier food this McDonalds have changed the way the food is prepared. It makes sure that 100% vegetable oil is used, low fat milk is used for milkshakes and the amount of sodium has been cut down. Food Quality and Nutrition The quality and safety of food items are of paramount importance in McDonalds. This is achieved through strict product standards, strict enforcement of operating procedures and work in close relationship with the suppliers. Larger Menus McDonalds aims at achieving the other important expectation from the consumers (want for choice). To this McDonalds reacted by introducing the breakfast menu with a variety of food products. Apart from this they have also introduced a lot of other products. Restaurant Diversity The restaurants in each location are customized and their menus are according to the needs and demands of the customers in the location, the food on the menu would conform to the regional and ethnic tastes. Brand Positioning McDonalds Brand positioning is mainly carried out through sponsorship of events and sports. It sponsors events like Domes community programme and learning experience and Child Safety Week. Industry Analysis Industry analysis of an organization involves the analysis in the following categories: Customer Analysis This refers to buyer force. The buyer has a great deal of selecting power due to the fact that if they are dissatisfied with the food or service they can easily switch or purchase from an alternate product. But it is undeniable that any organization cannot satisfy the needs of all the consumers. Therefore organization divides the market into segments which display similar characteristics or behavior is necessary. McDonalds market segmentation is based on demographic variables Age and Lifestyle. The primary target markets are seniors, adults and teenagers, but the most heavily targeted segment is children. The market segmentation of McDonalds can be visualized as follows: Market Segments Seniors Adults Teenagers Children Customers are those who pay money to acquire an organizations goods or services. For many years McDonalds mostly targeted the young people, however this has changed in this decade; McDonalds has turned towards a more general market. By doing this McDonalds concentrates on the family, targeting a diverse market Competitor Analysis It was said that the Fast Food industry is highly competitive (Data Warehousing Case Study: Fast Food, n. d.). McDonalds major Competitors include that Burger King, Taco Bell, Subway, and Panera Bread. Especially, KFC, which offers chicken nuggets and fries on its menu, operates over an 11000 restaurants in more than 80 countries. Fast food, especially fries, hamburger and so on, are thought as garbage-food because of high-calorie. There are high possibilities of healthy substitutes posing a threat to these companies. Of course, McDonalds is concentrating on the health side by introduction of healthy food items in the menu. The following are the findings of the competitive position of McDonalds based on the Porters five forces: Rivalry: This involves how the company differentiates itself from its competitors. In case of McDonalds, as discussed above the major rivals are Burger King, KFC and Wendys. Though McDonalds is the Market Leader currently, with the capacity of the rivals growing the competition seems intense. The rivals are trying to increase their sales by concentrating on the health factors. New Entrants: With so many popular fast food companies in the industry new entrants are not much if a threat when seen globally. McDonalds has an edge over its competitors as it is globally spread. Buyers: With reasonable prices and quick service provided by McDonalds, there is less scope for customers to move to competitors for the products. With the introduction of the wireless facility in the some of the outlets has added to the attraction. Suppliers: Except for the cold drink from Coca Cola, the company does not have a single supplier at a global level. For meat it has its own farm and other raw materials are from local store Substitutes: There are high possibilities of healthy substitutes posing a threat to the company. Though McDonalds is concentrating on the health side by introduction of healthy food items in the menu, it might still be posed with the challenge of substitutes. Supplier Analysis Supplier is an organization that provides resources for other organizations. In McDonalds three legged stool philosophy the third leg is supplier partners. McDonalds has practiced a backward vertical integration, by replacing most of its suppliers. It has done so for two reasons, To reduce costs, and To ensure that its products are of top quality. These supplies include beef and milk to be used in its products, which it gets from its farms. Other suppliers include local grocery stores that supply McDonalds with fresh vegetables. Soft drinks are supplied exclusively by Coca-Cola, which is also its ally. McDonalds supplies also include raw material such as flour, sugar, yeast, etc. . MACRO ENVIRONMENTAL ANALYSIS Companies always operate in a larger macro environment of forces and trends that shape opportunities and post threats. These forces represent non-controllable forces, which the company must monitor and respond to. In most cases, we identify macro environmental factors by an acronym, PESTEL. P: Political System of the country. E : Economical Factors S : Social / Cultural factors T : Technological factors E : Ecological factors L : Legal factors POLITICAL FACTORS McDonalds employees and job applicants are selected, trained, promoted and treated on the basis of their relevant skills, talents and performance and without reference to race, color, nationality, ethnic origin, gender, marital status or disability. In support of this, McDonalds also has a policy on Sexual and Racial Harassment. All McDonalds restaurants work to standards which meet the highest best practice guidelines for Building and Health and Safety regulations. ENVIRONMENTAL / ECOLOGICAL FACTORS McDonalds is analyzing every aspect of its business in terms of its impact on the environment and is committed to waste minimization with a target of a 50% volume reduction. McDonalds works only in partnership with suppliers with sound environmental practices. It also has a manager responsible for environmental affairs. A revolutionary new static waste compactor is now in 60 restaurants, which reduces waste volumes by an average of 40-50%. McDonalds is committed to using recycled materials wherever possible in its packaging and business in general. Waste oil makes up 10% of a restaurants waste and is recycled via local collectors at regional refineries, into animal feedstock and other by products. In April 1988, McDonalds switched to non-CFC foam packaging which carries the CFC-Free message. McDonalds is playing an active role in global efforts to develop more environmentally friendly refrigerants. SOCIO- CULTURAL FACTORS McDonalds feels that it address public concern regarding nutrition through a combination of stringent product standards, strictly enforced restaurant operating procedures, and close working relationships with suppliers to assure that McDonalds food is safe and of the highest quality. It also discloses nutritional and ingredient information regarding its menu items through in-store posters and brochures distributed upon request. In the early 1990s, international expansion into new cultures and corresponding eating habits resulted in new product introductions in several locations. McDonalds new items generally receive no advertising and little sales promotion during the test period. TECHNOLOGICAL FACTORS McDonalds corporation has built a whole range of systems such as intranets, wireless applications or innovative kiosk systems, all based on Days Commu ­niquà ©. In their most recent initiative, the company migrated their global internet presence mcdonalds.com to our platform. An important component of McDonalds operational strategy is to anticipate customer traffic patterns and food selection based on a detailed analysis of sales history and trends. Restaurants use this information to prepare menu items in the right quantities and at the right times to have the food ready for customers when they arrive. To ensure freshness, all food not served within 10 minutes must be discarded. ECONOMIC FACTORS During the late 1990s and the beginning of the new millennium, McDonalds found itself in a regression, the first one since its conception in 1955. The Gold Arches werent shining like they once did, however there are in the process of being polished, figuratively speaking. In 2003 McDonalds ranked eighth out of 100 brands in the Global Brand Scoreboard assembled by Interbrand Corporation and Business Week, proving that McDonalds is one of the worlds best known and most valuable brands. However, that wasnt the case during 2001 and 2002. LEGAL FACTORS The legal framework includes that any company in the Food and Beverages industry must not transport commodities that are hazardous to life and property or that are contraband in nature. Example: illegal drugs and unlicensed arms and ammunition. McDonalds serves 100% beef, 100% chicken, and Grade A eggs. McDonalds food comes only from certified suppliers who are audited and inspected on a regular basis. More than 2,000 safety, quality and inspection checks surround McDonalds food as it moves from the farms to our restaurants. McDonalds requires that 72 safety protocols are conducted every single day in McDonalds restaurants. McDonaldss Strengths Weaknesses Opportunities and Threats Strong Player Global Existence and Massive Size Strong Brand Marketing Outlets easily accessible Consistency and Fast Service Weak Product Differentiation Slowed Revenue and income growth Mature Industry Strength of competition More health conscious consumers International Expansion Only serving 1% of worlds population Growing dining-out market Strengths McDonald is a strong player in international market with his competitors hardly half the business. Global existence and massive size allows him more diversification in food menu. Exceptionally strong brand recognition and aggressive marketing. A strong real estate selection makes its outlets located in the areas which are easily accessible It has the consistency in his fast food supply and success of its food items Weaknesses Lack of product differentiation. The competitors also brought about the development of similar products. Too many competitors entering the market which reduces the companys ability to increase revenue and also leads to slow income growth. Opportunities More international expansion, as it still required penetrating in many countries especially in Asia, Europe and Latin America covering only 1% of world population There has been an increase in the number of people who dine out, thus paving way for growth Threats Market saturation leaving less scope for expansion and revenue generation. Competitors are quite strong and gaining good market share with new innovations. More people are getting health conscious and switching to different eating habits. Findings and Implications Domination of the industry McDonalds Corporation services the worlds largest chain of fast food outlets and has established as a Market Leaders. It has a market share of around 7.7% in the quick service industry in the United States. It holds a market of 43.1% in the burger segment. But it may need to grow in the non-burger fast food market. Growth As far as domestic market is considered there has the growth has slowed down. The companys revenue grew by 9% to record a $21.6 Billion. The comparable sales of the organization increased to about 5.7% from the year 2005 and the system wide sales increased to 7%. Income from continuing operations per common share was $2.30 with $2.03 in 2005. The following is a five year analysis of the number of McDonalds UK retail outlets and their pre-tax profits: 1997 1998 1999 2000 2001 No of restaurants 836 928 1016 1117 1184 Pre-tax profit ( £m) 100.2 82.3 127.9 137.5 141.4 The Growth of Mc Donalds in terms of restaurants can be viewed as below: International Sector McDonalds has expanded to many countries throughout the world. It has opened 744 restaurants in 2006, ending the year with more than 31000 outlets worldwide. The company has clearly demonstrated extensive and impressive growth by expanding into markets across the globe, increasing penetration into the existing markets and stretching its product range to include exciting breakfasts. It is often conceived that McDonalds is approaching the end of its extended growth phase. But with increasing population throughout the world, assuming people consume three meals a day, it serves around 1% meal a share position that provides possibilities for plenty of growth within the industry. Competition is however aggressively snapping at the base of golden arches. A new genre of restaurants seems to have emerged in the market, dubbed as the fast casual. They are offering consumers fresher, healthier and more variety of food in a more inviting ambience. Recommendations Prospects for growth Strategy High Market Share Mature Markets Market leader in one product market Maintaining Market Share Substitutes entering the market Maintaining Dominance in the market Increase of Market size Innovative redefinition of existing markets. Expand into related product market Maintaining good relationship with customers and suppliers. If high prospects for growth then entry into substitute market Buying some of the emerging firms in order to reduce competition through expansion. McDonalds is the company with the highest market share in the Fast food industry. In order to expand and grow further it is necessary for the organization to expand the market itself. This can be done by the introduction of innovative food items in the menu in order to attract all kinds of consumers. Without innovation expanding the market size might prove advantageous to the competitors too. Mature markets can be handled by redefining the existing markets in a way that from redefining new markets are created in order to expand. In order to redefine the market they can introduce jumbo sized burger and sandwiches at reasonable price which is sure to attract more customers from all categories and hence expands the market. Since McDonalds is a Market Leader in the Fast food industry, it can continue with the expansion into other related industries. Like McCafe in the coffee industry, it can expand into another field like having their own drinks produced and manufacturing. In order to maintain its current market share it should continue to maintain good relationship with customers and suppliers by ensuring more quality to its consumers When there is a threat of healthier substitutes entering the market, McDonalds can also enter into the substitute market if it has prospects for growth and it is developing in its early stages which will avoid McDonalds from facing threats. The major substitutes McDonalds have are the healthier ones. In order to face the threat from substitutes, McDonalds can make their menu healthier, they can have a low fat menu items with sandwiches, wraps and burgers that are healthier In order for McDonalds to maintain its market dominance, it can buy small but emerging firms in the industry so that the competitors reduce in number. ANSOFFS PRODUCT EXPANSION GRID PRODUCTS CURRENT NEW M A R K E T S CURRENT Market Penetration Strategies Current Products: Big Mac, Grilled Chicken Foldovers, Beverages, French Fries etc. Current Market: Students, Working Professionals, families. Collaboration with institutes, universities Opening outlets at campuses, easily accessible places, commercial areas Investments on advertisements, vouchers, coupons etc Product Development Strategies Introducing Vegetables food Healthy and Nutritious products, e.g. Brown bread instead of white one. Successful product launches in U.S. included Premium Roast Coffee, the Asian Salad and snack wrap. Combination of continental food with local food at affordable price NEW Market Development Strategies Entering into more developing countries Offering franchise in new market More Advertisement and promotion Inaugural discounts Providing membership cards Buying some emerging firms Diversification Strategies New restaurants offering various cuisines Cake shops, bakery items Improving distribution or delivery service. The Ansoffs Matrix depicts the Market expansion strategy for McDonalds. Conclusion The extensive research of McDonalds Corporation has been pursued. The company being the major player in the fast food industry has a competitive edge over the others within the industry. It has created great popularity amongst its customers especially amongst the kids who are McDonalds key target customers. The company does face a threat of expanding in the mature market and taking over by the competitors which has been highlighted. It has several key strategies which if maintained will continue to stay as the leader in the fast food industry. The key points being its quick and fast service, quality food, easily accessible and fair pricing of the food items. The Health factor towards which the trend is moving is to be considered by the organization which will be added advantage to its growth and expansion.

AMENDMENTS :: essays research papers

. Constitution: Fourteenth Amendment Fourteenth Amendment - Rights Guaranteed Privileges and Immunities of Citizenship, Due Process and Equal Protection Amendment Text | Annotations Section. 1. All persons born or naturalized in the United States and subject to the jurisdiction thereof, are citizens of the United States and of the State wherein they reside. No State shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any State deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws. Section. 2. Representatives shall be apportioned among the several States according to their respective numbers, counting the whole number of persons in each State, excluding Indians not taxed. But when the right to vote at any election for the choice of electors for President and Vice President of the United States, Representatives in Congress, the Executive and Judicial officers of a State, or the members of the Legislature thereof, is denied to any of the male inhabitants of such State, being twenty-one years of age, and citizens of the United States, or in any way abridged, except for participation in rebellion, or other crime, the basis of representation therein shall be reduced in the proportion which the number of such male citizens shall bear to the whole number of male citizens twenty-one years of age in such State. Section. 3. No person shall be a Senator or Representative in Congress, or elector of President and Vice President, or hold any office, civil or military, under the United States, or under any State, who, having previously taken an oath, as a member of Congress, or as an officer of the United States, or as a member of any State legislature, or as an executive or judicial officer of any State, to support the Constitution of the United States, shall have engaged in insurrection or rebellion against the same, or given aid or comfort to the enemies thereof. But Congress may by a vote of two-thirds of each House, remove such disability. Section. 4. The validity of the public debt of the United States, authorized by law, including debts incurred for payment of pensions and bounties for services in suppressing insurrection or rebellion, shall not be questioned.

Reoccurring Themes and Symbols in Different Works by Nathaniel Hawthorne :: The Minister’s Black Veil

It is no secret that Nathaniel Hawthorne’s â€Å"The Minister’s Black Veil† is a parable. Hawthorne intended it as such and even gave the story the subtitle â€Å"a parable.† â€Å"The Minister’s Black Veil,† however, was not Hawthorne’s only parable. Hawthorne often used symbols and figurative language to give added meaning to the literal interpretations of his work. His Puritan ancestry also influenced much of Hawthorne’s work. Instead of agreeing with Puritanism however, Hawthorne would criticize it through the symbols and themes in his stories and parables. Several of these symbols and themes reoccur in Hawthorne’s â€Å"The Minister’s Black Veil,† â€Å"Young Goodman Brown†, and The Scarlet Letter. One particularly noticeable theme in Hawthorne’s work is that of secret sin (Newman 338). In the â€Å"Young Goodman Brown†, this theme is evident when young Mr. Brown dreams that he is led by the devil to a witching party. There he sees all of the honorable and pious members of society, including his minister and the woman who taught him his catechisms, communing with the prince of darkness. Upon awakening, the hypocritical nature of his once admired neighbors and the realization of his own secret sin causes him to become terribly disillusioned (Colacurcio 396). The same thing happens in â€Å"The Minister’s Black Veil,† except the reader does not know exactly what secret sin makes Reverend Hooper begin to don the black veil. Many scholars believe that this has something to do with the funeral of the young lady at the beginning of the story. The opinions range from believing that Reverend Hooper loved the girl in secret, to Poe’s believe that Reverend Hooper may have actually been the cause of the girl’s death (Newman 204). Whatever the reason, the minister’s wearing of the veil taints his view of everyone else around him, making all of them look like they are wearing veils as well (Hawthorne 107). Dimmesdale’s secret sin with Hester Prynne is admitted at the end of the story, but the theme of secret sin is not as used as strongly in this novel as it was in Hawthorne’s stories (Dryden 147). However, two of the main themes in The Scarlet Letter are visible in both of the other stories. The first is the corruption of the clergy. In The Scarlet Letter, Reverend Dimmesdale is a good pastor.

Powers of police Essay

Polo Games limited was initially involved in manufacture and sale of electronic typewriters changed its product line and started developing and manufacturing hand held computer games and devices. From the scenario of this company it comes out clearly that the company was involved fraudulent and counterfeiting practices and as such it was suspected of having committed a crime. The police came to the business premises one day to search, arrest and seize suspected counterfeit materials used in the fraudulent activities. Police have the powers conferred up on them to do the search and make arrests. Such powers are outlined hereunder: Police and other government authorities have been conferred some powers to arrest, search and even seize property. These powers are available for use by such authorities only in the given circumstances and conditions. For instance the power to search a person for anything is allowed when the person can cover up evidence relating to an offence, or anything which might enable the person to escape from unlawful custody. Other reason or conditions is to search to an extent which is reasonably required to get the required evidence (http://www.11kbw.co.uk/html/articles/policepowers.html, assessed on April 1, 2008). Police have powers conferred to them that enable them to enter and search premises. These powers of entry and search states that: power to enter and search a premise in which a suspected person is hiding; the power only applies to the extent that the police man has reasonable grounds to in believing that there is evidence in the premises. Section 18 of the EPA (Emergency Provisions Act 1996) gives the police power particularly the cop who is the rank of inspector to gain entry into premises occupied by a person under arrest. The inspector in this case should have sufficient belief that there is some evidence in the premises. When such an officer gets into the premises they are covered by the power conferred to them to seize any materials which are suspicious or can be used as evidence in court. This power is deemed critical in cases where it is assumed that some delay may lead to destruction of evidence by the suspected person. Section 17 of the EPA also mandates the police to enter into premises of suspected people in order to execute a warrant of arrest or arrest a person who has committed an arrestable offence. Other reasons for entry and search could involve the capturing of a person who has escaped from the police custody. Such person could have had committed a business related offence. Also in the context of business, police enters or force their way into a premise when there is anticipated damage of the property or evidence. There is section 19 of the EPA which mandates the police officers to enter premises and seize all things obtained through commission of crimes or which act as evidence related to crime.   Police also have power to seize property where there is evidence that it relates to given offence. The basis of this is to prevent the suspect from concealing, losing, altering or destroying the evidence.   Police officers have powers to arrest any person whom they have sufficient evidence or reasonable ground to suspect as having committed or is about to commit crime. To enter business premises, police normally have to obtain warrant from Justice of Peace. The Justice of Peace only grants such warrants when fully convinced that there is sufficient strength of the offence committed. Police seeking such warrants must specify reasons for the search and the things or items to be looked for. Reference: Police powers of search and seizure, available at: http://www.11kbw.co.uk/html/articles/policepowers.html, assessed on April 1, 2008

John Adams Defends the Red Coats

Although John Adams defended the British redcoats at the end of 1770, the Boston Massacre actually happened March 5, 1770. Furthermore, events that led to the culmination of that night dated back to 1767 (Timeline). Many factors went into the decision, by John Adams, to defend the British soldiers. The atmosphere of the times dictated much of that evening and of that trial. For the time it was a radical thing for a man such as John Adams to defend the British troops, however his respect of the law led to his defense of the British troops.John Adams was right in defending the redcoat in the Boston Massacre trial because he saw the actions of the redcoats as nothing more than men defending their lives. In 1767, with the passing of the Townshend Acts, the civilians began their resentment towards the British Parliament as well as the British troops stationed in Boston. The Townshend Acts were a series of Acts passed by congress on June 29, 1767 to increase taxes of commonly imported prod ucts on the Colonies.Having new taxes imposed by the British as well as their military presence in Boston angered the civilians. During this time John Adams was a local lawyer in Boston working case to case (Miller Center). In late 1768 more British troops came to reestablish order in Boston per order of the Crown. The climate of this time was a hostile one on the part of the civilians. â€Å"The civilians reacted to the redcoats like they were invaders by taunting them through name calling, spitting, and fighting† (Timeline). By the time March 5, 1770 occurred, an incident had been bound to happen.With the distress of the townspeople and the presence of British soldiers, a disaster like this was waiting to happen. When the dust settled, and the day was done, 5 civilians were killed at the hands of the redcoats. John Adams, a local lawyer in the Boston area and graduate of Harvard, defended in court the men accused of the Boston Massacre. With all of the social pressure, livi ng in Boston, it would have been easy to give up but John Adams saw the law for what the law was. He did not look at it as redcoat against Boston, but as man against man.In his closing argument for the defense of the British soldiers he questioned the jury; â€Å"Would it have been a prudent resolution in them, or in any body in their situation, to have stood still, to see if the sailors would knock their brains out, or not? † (Miss, 5). As a defense lawyer it is their responsibility to make a case for the accused party as reasonable doubt. With that quote John Adams did just that. He posed a question to the jury basically saying â€Å"what were they supposed to do, roll over and die? † He saw the redcoats’ behavior as defense.The entire time the British troops had been stationed in Boston they had not once had an incident such as the Boston Massacre; the only time they opened fire on the Bostonians was when the civilians came at them in a combative manner. John Adams had every right to defend the redcoats with the plausible â€Å"it was in self defense† defense. He was a Harvard Law graduate with a law firm to run and clients he believed were only acting in self defense. His action to defend the redcoats was the just thing to do. The British soldiers were put in a position where there were either going to die or they were going to fight back.The redcoats’ job was to be soldiers for the Crown. The Crown implemented more troops in Boston on October 1, 1768 to reestablish order in that area of the country. At that time the people of Boston were growing increasingly hostile and combative. By the time the Boston Massacre had occurred there was much history between the redcoats and the civilians of Boston. John Adams knew that history and did not choose sides based on loyalty. He interpreted the situation as a â€Å"do or die† situation on the part of the soldiers and defended them as such. He used his knowledge of the law in his closing statement for the defense of the redcoats.Ultimately his position on the Boston Massacre impacted the lives of the British soldiers in a positive way. His actions were noble because he pushed aside his personal history with the city and defended his clients according to the law rather than letting the atmosphere of Boston dictate his defense and his closing argument. Works Cited â€Å"American President: A Reference Resource. † Miller Center. University of Virginia. Web. 30 Oct 2012. . â€Å"Historic Timeline. † Boston Massacre Historical Society. Boston Massacre Historical Society, n. d. Web. 30 Oct 2012. . Miss, Angela. Boston Massacre Defense. Boston: Bedford/St. Martin's, 2012. 4-5. Print.